Guides
Guides for trades
Plain answers to questions we get asked about ads, reviews and search. Every fact comes from the platform's own help pages or the law, with the source at the bottom.
Ads
Advertising on ChatGPT in the UK
Where the ads show, who sees them, how you pay, the £15 minimum daily budget, and why country-only targeting matters for a local trade.
Read the guideReviews
How to get more Google reviews, the legal way
Asking every customer, what Google bans, and what UK law has said about fake and rewarded reviews since April 2025.
Read the guideSEO
SEO for plumbers and heating engineers
How Google ranks local plumbers, what to put on your profile and site, service areas, Gas Safe and AI answers.
Read the guideFree check
Get a free check
Three boxes. We'll look at how you show up on Google, and at your site on a phone if you have one. Your check note says why you're missing jobs now, what we'd fix first, and the full price.
Within three working days, by email or text. Yours to keep, whether you go ahead or not.