Plumbers and heating engineers
Marketing for plumbers and heating engineers
You get three kinds of work. Boiler installs pay best, and people compare quotes. Servicing and landlord gas checks come round every year. Emergencies come at 10pm, and the customer rings whoever answers first. Each needs its own ads and its own budget.
Boiler installs
- A page with what's included, a starting price if you give one, the brands you fit, finance if you offer it, and your guarantee. If you're an accredited installer for a boiler brand, say so: it can mean a longer guarantee for the customer.
- A quote form that asks what they've got now (combi, system or regular), how many bedrooms and bathrooms, whether the boiler is moving, and a photo of the boiler and flue on WhatsApp.
- Big national installers can outbid you on “new boiler”. Searches with your town in them, and the map, are where a local firm gets a look-in.
- We keep out searches for boiler cover, grants you don't do, error codes, and “how to repressurise a boiler”.
Servicing and landlord gas checks
Landlords need a gas safety check every year, by a Gas Safe registered engineer. A landlord page, and a yearly service reminder to past customers who've said yes to hearing from you, bring work back every year. The service customer is also the one who rings you when the boiler dies.
Emergency call-outs
- Local Services Ads, where Google lists plumbers and heating among its UK categories. You pay when you speak to the customer, or ring back a missed call.
- Ads people can ring you from, running only in the hours you'll answer.
- Your number at the top of the site, and the postcodes you cover in plain sight.
- When the first cold snap fills your phone, we turn the ads down so you don't pay for calls you can't take.
Sources: Google Local Services Ads Help: getting started in the UK; Google Local Services Ads Help: how leads work
Your Gas Safe number on every page
By law, anyone paid to work on gas in a home must be on the Gas Safe Register, and customers can check you on it. Show the number.
Installs and call-outs, counted apart
One install pays for a lot of call-outs. Counted together, you can't tell which ads pay, so the report shows them on separate lines.
Free check
Get a free check
Three boxes. We'll look at how you show up on Google, and at your site on a phone if you have one. Your check note says why you're missing jobs now, what we'd fix first, and the full price.
Within three working days, by email or text. Yours to keep, whether you go ahead or not.