Builders and extensions
Marketing for builders and extension specialists
Few people choose a builder for an extension from one ad. They look at your past work, check you're insured, ask around and get a few quotes, sometimes over months. You want fewer enquiries that go nowhere, and more from people who are ready.
A form that asks the right questions
Project type, postcode, rough budget, when they want to start, and whether they've got drawings or planning yet. You set the budget bands. Someone with approved plans and a start date gets a call back first.
Your usual price ranges, on your own site
“How much roughly?” is the question you answer most. Put your own ranges on your site: what most single storey extensions you build come in at, and what changes the price. It's your price, on your site, and it saves you half a day on a visit for someone who was never going to go ahead.
A short call before any visit
A 15-minute call, booked from the site, so your half days go on people with drawings, a budget and a start date.
Show the work, job by job
A page for each project: what the client wanted, photos from start to finish, the town, and how long it took. Photos of customers' homes only with their say-so, with the town and never the street. A walk-round video of the finished job, shown on Facebook and Instagram to homeowners in your towns, keeps your name in front of people who are still planning.
Ads for the jobs you want
Searches like “single storey extension”, “loft conversion” or “garage conversion” in the towns you work. We keep out “ideas”, “DIY”, “jobs” and “apprentice”. These clicks can be expensive, so we keep the ads to the jobs and towns you want.
Local Services Ads, with care
Google lists general contractors among its UK categories, and you pay for each lead. Every “how much roughly?” call would cost you, so your check note says whether they're worth it for your kind of work.
Source: Google Local Services Ads Help: getting started in the UK
Where your work comes from now
Architects, Houzz, FMB Find a Builder, TrustMark, word of mouth. We count those enquiries next to the ones from Google and social, so you can compare.
Answers before they ring
Party walls, building control, staged payments, whether they'll need to move out, and your insurance-backed guarantee if you offer one. You know the answers. We write them up with you. Pages like these also give Google's AI something to draw on when someone asks it about extensions in your area.
Booked up till spring?
People planning an extension start looking well before they want you on site, so ads now can fill next year's diary.
Count visits, quotes and jobs
Once a month you tell us which enquiries you went out to, which you quoted, and which you won, in a message or a simple sheet. Then we know which ads bring work.
Free check
Get a free check
Three boxes. We'll look at how you show up on Google, and at your site on a phone if you have one. Your check note says why you're missing jobs now, what we'd fix first, and the full price.
Within three working days, by email or text. Yours to keep, whether you go ahead or not.