Social ads
Ads on Facebook, Instagram, TikTok and Snapchat, shown to people near you
People scroll these apps to pass the time. Ads there suit jobs people plan and can be reminded about: a clean carpet before Christmas, a new driveway, a kitchen, an EV charger. For a burst pipe, people go to Google.
Shown in the towns you cover
- Facebook and Instagram let us pick regions, cities, or a radius around a point.
- TikTok works by county and city, such as Greater Manchester.
- Snapchat takes postcodes, addresses or points on a map, as long as the area reaches at least 1,000 people on the app.
None of them are exact. People who work in your area, or were there recently, can see the ads too, so we keep the area a little tighter than the one you cover.
Sources: Meta Business Help Centre: location targeting; TikTok Ads Help: location targeting; Snapchat Business Help: how location targeting works
Your real jobs, on video
Shot on your phone: a 20-second before and after, a walk round a finished kitchen, a stain coming out of a cream sofa. We edit them, add captions for people watching with the sound off, and put your town and your offer in the first few seconds.
We use footage of customers' homes only with their say-so.
Enquiries that land with you
A short form inside the app, a WhatsApp chat, or a tap through to your site. Forms inside the apps take seconds to fill in, so we add a question or two that sorts out the time-wasters: the postcode, the kind of job, when they want it done.
Counted next to Google
Social enquiries go in the same monthly report, on their own line. Someone who saw a video can be further from booking than someone who searched, so we judge social ads on jobs won, and not on enquiries alone.
Your budget
You set it, and we never raise it without asking. Spend goes from your card to Meta, TikTok or Snap. Our fee is flat and separate.
Questions about social ads
Do I have to dance on TikTok?
No. The ads use video of your work. You don't have to post every day, or appear in them yourself if you'd rather not.
Which app should I start with?
Your check note says which fits your customers and your kind of work. We start with one or two, and add more only if the first ones bring jobs.
What about rude comments under the ads?
We check the comments on your ads, hide spam, and tell you about anything you should answer yourself.
Free check
Get a free check
Three boxes. We'll look at how you show up on Google, and at your site on a phone if you have one. Your check note says why you're missing jobs now, what we'd fix first, and the full price.
Within three working days, by email or text. Yours to keep, whether you go ahead or not.